- Power is not only what you have but what the enemy thinks you have.”
- “Never go outside the expertise of your people.”
- “Whenever possible go outside the expertise of the enemy.”
- “Make the enemy live up to its own book of rules.”
- “Ridicule is man’s most potent weapon.”
- “A good tactic is one your people enjoy.”
- “A tactic that drags on too long becomes a drag.”
- “Keep the pressure on.”
- “The threat is usually more terrifying than the thing itself.”
- “The major premise for tactics is the development of operations that will maintain a constant pressure upon the opposition.”
- “If you push a negative hard and deep enough it will break through into its counterside.”
- “The price of a successful attack is a constructive alternative.”
- “Pick the target, freeze it, personalize it, and polarize it.”
Question Everything – Nothing is what it appears to be!