As a proud computer scientist and software engineer I have frequently pondered the degree to which I did or did not play a role in the decline of our world due to the evolution of social media. For me, the uncertainty is now resolved; I didn’t help bring it about.
Computer automation started simply as that, automation. Scientists used computers to solve complex math problems which otherwise were error prone and took days, weeks, and even longer, to solve.
By the time I entered the industry, the focus (and growth) had shifted to business automation. Frictionless movement of money created massive amounts of opportunity.
Next, the evolution of data bases gave us business intelligence. By monitoring the buying patterns of customers and flow of inventory retailers revolutionized product placement to ensure maximum exposure of specific products to specific customer segments. Precision targeting of products and services gave huge macro boosts in revenue. In less than a decade retailers who were unable to place products with computer precision fell into the trash heap.
Throughout my career I worked in what is called product development, within that even more specifically in the domain of “low level software”. This means my days were spent going back and forth between hardware and software to ensure the two played well together. While the fundamentals of database technologies were known to me, I was always flabbergasted at the amount of data being collected by companies and the capabilities of software applications exploiting the data.
Up to this point in time it felt like everyones goals were aligned. Everyone wanted to serve the customer and maximize profit. It was a noble profession and to be clear mostly still is today.
Now comes the complicated parts; the confluence of 2 technologies which which when used together has profoundly changed world for the worse.
The 1st is Artificial Intelligence (AI); insanely capable databases paired with software applications that seek out data anomalies and trends in the blink of any eye. There simply are no words to describe the massive amounts of data in modern databases. The types of data are equally awesome. For just one example; everyone with a phone broadcasts their gps location every moment of every day giving companies and governments precise information about where you are at any point in time. Are you walking, running, driving, flying? Are you going up steps? Stepping into a car? Riding a bike? At the mall? Which store? Which part of the store? Shoes? Men’s or women’s department? High end store? Discount store? Are you at church? All this data about you is being collected about you and everyone else every second of the day.
What is done with the data is the 2nd bit of technology. Under the guise of helping customers; companies such as google and Facebook create and maintain detailed profiles of everyones personality. Bullshit you say? No, it’s true. Armed with a detailed profile of who you are, google will not only deliver search results tuned to who you are, but also ….. wait for it ….. tuned to who they think you should be., what you should believe. What prior generations called persuasion has been weaponized by these information giants and is being used as targeted propaganda. These companies have learned they can not only influence you to buy the overpriced tennis-shoes but they can also modify your behaviorism other parts of your life; starting with and most importantly politics. By bombarding you with propaganda aimed at your weaknesses and current beliefs they can nudge you one way or the other; including you vote. It takes time, but people become numb and unaware of the nuanced nudges. But time and social affiliation win out over time. Such changes also require an ever diminishing sense of ethics, values and morals. By bombarding us with false narratives about how everyone does it or everyone believes we start to adopt the narrative for ourselves to avoid being left behind.
The genie is out of the bottle.
People ARE the product.
Truth is being invented .
These companies are NOT noble. People willing to work there are NOT noble people.
2+2=5